Brad Clayton, Steve Murray launch FIJI MarketPlace for brokerage valuations

Brad Clayton of ClaytonWolf and Steve Murray of RTC Consulting have teamed up to launch FIJI MarketPlace. The industry veterans describe it as an AI-driven platform for real estate team and brokerage valuations and sales. 

According to their announcement, FIJI MarketPlace users will be able to drastically reduce their company valuation costs and time frames, with the platform providing customized valuations in minutes for only $399. This fee provides users with unlimited valuations and a one-month membership to FIJI MarketPlace. 

The platform is powered by the ClaytonWolf proprietary financial algorithm, and it provides users with a value range for their company and a presentation-ready report. 

“FIJI is the future of real estate brokerage valuations and M&A. I’m also excited about the new FIJI AI tools that will give brokerages ongoing advice and support to reach their goals,” Murray said in a statement. “My business partner Scott Wright and I are delighted to be a part of this breakthrough platform.”

On the FIJI MarketPlace, instead of brokerage buyers looking for companies that want to sell, those that are looking to sell shop for buyers. Clayton and Murray said they chose to structure the platform this way to allow sellers to see all potential buyers before locking down a deal. 

“Selling a real estate brokerage comes with unique challenges. If news leaks that a brokerage is for sale they risk losing agents and triggering competitor recruitment, which can greatly affect value,” the announcement explains. 

Sellers can use the platform to search for a buyer by filtering for location, size and other metrics. Once a seller finds a buyer they wish to engage with, they proceed to an anonymous chat. If they wish to progress further, the parties will sign a mutual nondisclosure agreement and will engage in a “streamlined” mergers and acquisitions process. 

“FIJI gives brokerage and team owners peace of mind,” Clayton said in a statement. “We’ve seen so many owners hesitate to sell their companies due to fears of rumors spreading, causing a real concern of agent attrition.

“We’ve also seen very one-sided valuations that do not truly represent the value of the company being sold. FIJI Marketplace solves these problems, offering a secure, affordable solution that benefits the entire industry.”